OPPORTUNITIES FOR SWEDISH FOOD AND BEVERAGE COMPANIES IN SOUTH KOREA
WHAT
Sweden’s food and beverage exports to South Korea have been growing consistently with a 13% CAGR from 2018-2023. The market now features over 20 Swedish food and beverage brands, catering to both B2B and B2C segments.
Sweden has a positive branding in South Korea, built through historic engagements and the presence of established companies and brands in the market. The favourable country image lends credibility to business partners as well as to consumers, enhancing trust and market acceptance.
As the most vibrant consumer market in Asia, South Korea offers significant opportunities for Swedish food and beverage companies due to the rising demand for healthy products. Already in 2022, 51% of Koreans identified “Health” as their key purchasing factor for food consumption, a substantial increase from 29% in 2020. This trend underscores the growing potential for health-focused and sustainable Swedish brands to thrive in the South Korean market.
HOW
Since the launch of the Try Swedish programme in 2018 in South Korea, the market has been chosen as one of the Focus Markets, actively supporting Swedish companies on market entry and sharing latest market information.
Participate in Try Swedish x Food Business Days in South Korea, a two-day event designed for both new and established Swedish food and beverage companies operating in South Korea. Attendees will engage in detailed business discussions with selected partners and a networking reception with Korea’s leading buyers, all supported by market insight activities.
- Walk-through of the Korean food and beverage trends and a local competitor product tasting session
- Retail visits to key channels and briefings per site
- Business matchmaking day and sample tastings with potential partners
- Networking reception
CONTACT US
For more information, contact Soyeon Kang at Soyeon.kang@business-sweden.se